KNOW WHAT GOES BEHIND THE REINCARNATION OF INDIATIMES
HELLO KNOWLEDGE. NEED A KIT? WE’RE HERE. IT IS IT.
OUR AGAINST BRAND This is the steadfast signature and principle that drives us. What does it mean? It means that It’s open to interpretation. A brand that is completely aware of its consumer base and the environment it addresses. The trick is to not confine ourselves to a particular image and be open to multiple possibilities and utilities – but then at the same time, isn’t that precisely the point we want to make?
We love what we do. The admiration and passion flows naturally with each project we take up – and that simple emotion acts like a physical connect through the touch of a key transcending into how we strum a string in the mind of our viewers.
OUR IDENTITY Let’s avoid stating the obvious
That the world is changing. It has always has been – we’d be eating raw meat in a cave otherwise. And in the digital world of today, consuming content has become as unsatisfying, and unhealthy. Sponsorship has made news and media motive driven – and more than state sponsored censorship, internal hesitation kills half of the truth. And that is precisely the spark we needed to establish It as an alternate platform. Consumer centric, but not consumer driven.
BRAND ERGONOMICACCURATE We strive to provide accurate information and content that backed by research, and leaves very little room for inaccuracy.
NEUTRAL We take no sides while featuring a story. We side with the quality of the story and not with its subjects.
RELEVENT We entertain no angle which isn’t relevant to our content. Any detail, and any object that is given a focus has a function to play. Fluff, is just not us.
PROVOKING We push and nudge till our questions get answered. Never rest until a mindset is set.
LOUD Our message is loud, not our volume. Let the content speak for itself, and let that be loud.
VIBRANT We include all perspectives, and thrive on differences in thoughts. That keeps our content wholesome, and the feel vibrant.
Diving into it Presenting our spick-and-span new logo. We couldn’t be more delighted to unleash this awesomeness on you fellas. Let’s walk you through.
At first glance, you see a well balanced parallelogram. But once you really see it. Oops, once you really see It, you notice the angular structure that the letters allow us to play with.
The polygon form of the dot in “i” and the lower level cross in the “t” represents how an unconventional approach – a non-circular dot, and a cross that doesn’t cut the “t” from the top can still manage to look natural and in place by being different.
Focus has been maintained on the edges, since as an inside joke, we pushed for a logo that is edgy.
HOW WE LOOK This color palette effectively utilizes the key colors and justifies the supporting hues. Pink, blue, green, and yellow are the hero colors that serve well in being vibrant, popping and purpose-driven.
Great, since it works well for posters, enormous titles, books and shimmy stuff, the highly contrasted butler typeface is pleased to be at your service. Suave, and bold.
BRAND TYPOGRAPHY Staying true to our theme of remaining earthy, edgy and at the same time to provide a breath of fresh air.