Sony Ten 1 HD
In January 2001, Taj Television was established in Dubai Media City. The company started 24 hour Ten Sports Live channel as key channel on their portfolio since 1st April 2002.
In 2005, Zee Entertainment Enterprises launched the Zee Sports channel as their 24-hour sports broadcasting channel. Later, in November 2006, Zee acquired Taj Television India Private Limited as a subsidiary. In 2010, a new channel named Ten Cricket was launched. Zee Sports re-branded to Ten Action in 2010 and feature adventures sports and non-cricket content such as Tennis and Football.