Brand Tata symbolizes the beliefs and the character of J.R.D Tata. It is synonymous with integrity, values, ethics and quality.
The Tata brand is over 100 years old and the consistency with which it has stood up for all things it believes in is what has made it one of the leading business houses in India. J.R.D Tata was born with the proverbial silver spoon, which is what makes his understanding of the common man and his needs so incredible. Here is a brand that has never gone wrong. A brand that has always delivered what it has promised. A brand that does not cheat and is not afraid to admit to having made a mistake.
The people who work for Tata truly consider it their own. It is seen in the way the Tata employees stand up for their company. The 26th November, 2008 militant attacks on the Taj Mahal hotel showed exemplary display of heroic acts by Tata employees. They put their lives at risks to safeguard the lives of their guests. Ratan Tata personally visited each one of the employees who were affected. Monetary compensation was handed out and ‘a teary Ratan Tata said that it was these people who owned Tata. Tata employees say that they are not trained to behave in a particular manner, but that it has to do with the DNA of the organization and the way the Tata culture has always existed and been nurtured.
The most endearing quality of the Tatas has been their eagerness to improve the quality of the life of the common man. The Tata’s Nano car was J.R.D’s gift to the common man. The Nano has made it possible for the middle class man to buy a car. Tata is definitely the brand of the people and for the people.